A Lazy Man’s Success Criteria

My success criteria for a startup are as follows –

1. No Invention Required
   I am not as patient as Edison was in inventing the lightbulb.
2. The Market Exists
   It is much simpler to address an existing need than to create a need, pet rocks excepted.
3. Channel Sales and Self-Service Sales
   Direct selling is hard work.
4. Sales and Marketing Driven
   Geeks make products for geeks not the masses.
5. Recurring Revenues/Subscriptions
   Sell once, collect many.
6. Let the Customer Tell You What They Will Pay For
   Let them pay you to build it for them.