Categories
Start-Ups

A Lazy Man’s Success Criteria

My success criteria for a startup are as follows –

  1. No Invention Required
    I am not as patient as Edison was in inventing the lightbulb.
  2. The Market Exists
    It is much simpler to address an existing need than to create a need, pet rocks excepted.
  3. Channel Sales and Self-Service Sales
    Direct selling is hard work.
  4. Sales and Marketing Driven
    Geeks make products for geeks not the masses.
  5. Recurring Revenues/Subscriptions
    Sell once, collect many.
  6. Let the Customer Tell You What They Will Pay For
    Let them pay you to build it for them.